Thursday, January 24, 2013
On Friday 25th January 2013, Sainsbury’s is set to give away seven tonnes of lesser known British fish (lemon sole, mussels, Cornish sardines, coley fillets and loch trout fillets) to encourage customers to expand their food repertoire and eat alternative species. ‘Switch the Fish Day’ is part of the retailer’s continued commitment to sustainable fish. If you ask for one of the Big Five species (cod, haddock, tuna, salmon and prawns) at the fish counter on ‘Switch the Fish Day’ you can try a lesser known alternative for free. Whilst stocks last – offer limited to one free portion of lemon sole, mussels, Cornish sardines, coley fillets or Loch trout fillets per customer, per transaction, subject to availability. Free portion of fish must be scanned at the checkout for the discount to be applied. Click to find out about Switch the Fish Day at Sainsburys on 25th January.